ABOUT The Project
One of my main responsibilities in Societal was to assist in producing digital content for Suzuki with my lovely colleague, Yu Xin Tay. Having a colorful brand persona afforded us generous liberties to explore very playful routes to communicate for the brand. While the bulk of the material is digital, there are occasions which require us to work with the print media like car shows, packaging requirements, etc. The pieces I worked on visually are shown above, working with various copywriters throughout.