LANDING PAGE / KEY VISUAL
Landing Page Demo
Site Carousel
GLOBAL HIGHLIGHTS PAGE
Global Highlights - Carousel Section
MENU OVERLAY
OUR PEOPLE PAGE
PORTS PAGE
GROUP CEO MESSAGE PAGE
BOARD OF DIRECTORS PAGE
SENIOR MANAGEMENT PAGE
ABOUT The Project
Societal was invited to pitch for PSA's annual report website. As they wanted a thematic and interactive platform to host the reports, we had a generous headroom to push the boundaries in execution.
THE CONCEPT
The was a mention in the brief about designing around the theme of Music & Play. The team explored themes involving record stores, genres and music players, but they don't seem to work out. We revisited a thought in our earlier huddles, about designing graphics around big bands and orchestras. I did a quick poke at the key visual and the tagline to set the direction for this concept.
THE ART DIRECTION
The site colors grew from the key visual and the supporting visuals were designed to exude a sense of class and maturity often associated with classical music and symphonies.
To maintain a visual vocabulary of eminence, we used photographs and renders of real-life items for key images, and only utilized graphics elements like icons and shapes as secondary elements.
TEAM
Creative lead: Djohan Johari, Casey Cummins
Supporting graphics and webdesign: Yu Xin Tay, Khairul Azhar, Claire Chang, Pia Magtira
Copywriting: Mike Sutcliffe, Samuel Wong
Supporting graphics and webdesign: Yu Xin Tay, Khairul Azhar, Claire Chang, Pia Magtira
Copywriting: Mike Sutcliffe, Samuel Wong
