The Project
WEB DESIGN
VIDEO DEMO OF THE SITE
Kindly take a moment to watch the video to observe the interaction on the site.
I there are issues loading the video, please view it here: https://youtu.be/P4_MCRnKD0E
I there are issues loading the video, please view it here: https://youtu.be/P4_MCRnKD0E
ANNUAL REPORT SPREADS
ABOUT The Project
Societal participated in pitch for PSA's 2024 annual report. As they wanted a thematic and interactive platform to host the reports, as well as editorial adaptations. Ample flexibility was provided to explore and innovate in our execution.
THE CONCEPT
The concept, Enchanted Forest, was inspired by an unspoken preference for whimsical artistry. Embracing the charm of Alice in Wonderland, we crafted an immersive journey where users are invited to explore a mystical realm. As each section unfolds, it reveals new worlds—transforming the experience into a captivating adventure through this enchanted landscape.
TEAM
Creative lead, art direction: Djohan Johari
Supporting Animation: Casey Cummins, Claire Chang
Supporting Animation: Casey Cummins, Claire Chang
Supporting graphics and web design: Casey Cummins, Claire Chang
Copywriting: Amos Chen
