LEXUS
SOCIAL MEDIA ADAPTS
DRAFTS
TOYOTA
SOCIAL MEDIA ADAPTS
The Project
As Borneo Motors was celebrating their 55th anniversary in 2023, they wanted to produce commemorative Flashpay cards. This project wasn't initially tasked to me, but seeing how this was a special event, and how rules are often circumvented for such occasions, I just went about on my own and did a typography piece, based on the number 55. Was stoked that this was green-lit. I had to tone down the complexity of the details a fair bit for the final piece. But it was still cool to see a contemporary graphic approach being applied on a commercial, and almost, conventional entity.
