The Project
LANDING PAGE
SITE DEMO
Desktop
Desktop
SITE PAGES
ABOUT THE PROJECT
Marina Bay Sands were looking at doing a site to host their brand guide. It was a rather open brief, so certain liberties were taken to make it look more contemporary, as compared to aesthetics attached to similar establishments in Singapore. I played around with grid systems without losing in sight, the importance of legibility and ease of use for the user. This was achieved with a generous use of white space in the real estate. This allows me room to create a strong contrast in the landing page.
Marina Bay Sands gives an impression or elevated living through it's lavish accommodation, high-end shopping and participation in the arts. The culmination of these 3 subjects, was best executed through a more abstract lens. With this approach we get to play more on sentimental visual cues, like colours and mood, instead on-the-nose optics.
