The Project
LANDING PAGE
![](https://cdn.myportfolio.com/41736eabad5fdf9d3722d0176986e9b1/8237a667-315c-4b7f-9d11-58bae2500b89_rw_1920.jpg?h=433855e51e670df486a47d41a5fd5422)
SITE DEMO
Desktop
Desktop
SITE PAGES
![](https://cdn.myportfolio.com/41736eabad5fdf9d3722d0176986e9b1/4f512a2c-785b-47b7-8053-b999e7c3928f_rw_1920.jpg?h=bc7ee3e449f70de31fa07e51e5351b5a)
![](https://cdn.myportfolio.com/41736eabad5fdf9d3722d0176986e9b1/f0301678-df75-4171-96cb-6c1b03d0cb8a_rw_1920.jpg?h=1286670983bea93cf6eb3a955a0372d8)
![](https://cdn.myportfolio.com/41736eabad5fdf9d3722d0176986e9b1/7a823b41-094d-4654-badd-0160e025c6e2_rw_1920.jpg?h=ce8ddcda9f60f6e1cfd25f0209071443)
![](https://cdn.myportfolio.com/41736eabad5fdf9d3722d0176986e9b1/09022ffa-99ba-4f13-8497-410939ce26b3_rw_1920.jpg?h=ecd78c546ab743510afca5853896b2fa)
![](https://cdn.myportfolio.com/41736eabad5fdf9d3722d0176986e9b1/19c1b8df-8b37-4b22-a849-a7d78e40b6b6_rw_1920.jpg?h=1840ea125923bf509295f758f43c94a7)
![](https://cdn.myportfolio.com/41736eabad5fdf9d3722d0176986e9b1/181c96a3-837b-4b33-9561-9d6be450cc34_rw_1920.jpg?h=b46416bf084da857e5ca0da213859847)
ABOUT THE PROJECT
Marina Bay Sands were looking at doing a site to host their brand guide. It was a rather open brief, so certain liberties were taken to make it look more contemporary, as compared to aesthetics attached to similar establishments in Singapore. I played around with grid systems without losing in sight, the importance of legibility and ease of use for the user. This was achieved with a generous use of white space in the real estate. This allows me room to create a strong contrast in the landing page.
Marina Bay Sands gives an impression or elevated living through it's lavish accommodation, high-end shopping and participation in the arts. The culmination of these 3 subjects, was best executed through a more abstract lens. With this approach we get to play more on sentimental visual cues, like colours and mood, instead on-the-nose optics.