FIRST DRAFT
Art draft by Djohan Johari
Press Ad Draft by Djohan Johari
FINAL ARTWORK ADAPTATIONS
Full page Press Ad - Adapted by Claire Chang
Social Post - Adapted by Khairul Azhar
ABOUT The Project
This is one of the few times that I get to work on the Toyota brand. They wanted to try a slightly different approach for CARS@EXPO 2023. The creation direction given by the creative director at Societal, Kevin Geeves, was to reference elements of movie posters from the past. I put together a Modernist-inspired poster (refer to first 2 visuals at the top) and was fortunate for it to get green-lit.
It was later adapted to the formats needed, with updated copy, by Societal's Toyota team.
