FIRST DRAFT
![](https://cdn.myportfolio.com/41736eabad5fdf9d3722d0176986e9b1/4eb62a17-8596-4508-9e4c-f12145daeb8b_rw_1920.jpg?h=f8332a18d03948e6beccd3b7bf6743bd)
Art draft by Djohan Johari
![](https://cdn.myportfolio.com/41736eabad5fdf9d3722d0176986e9b1/0f915701-25bb-4092-bc43-cd763595f928_rw_1200.jpg?h=ae9ddc959bed90e3981023cb7e638f82)
Press Ad Draft by Djohan Johari
FINAL ARTWORK ADAPTATIONS
![](https://cdn.myportfolio.com/41736eabad5fdf9d3722d0176986e9b1/ac38be56-4c3a-4347-82c0-00337d33976f_rw_1200.jpg?h=980b21682ed86e5e5754c26b564c5e0c)
Full page Press Ad - Adapted by Claire Chang
![](https://cdn.myportfolio.com/41736eabad5fdf9d3722d0176986e9b1/d3035d02-ec1f-47ea-b0e8-71ce6b312206_rw_1200.jpg?h=15ef023ddaddf143d7827f18aad6cbf0)
Social Post - Adapted by Khairul Azhar
ABOUT The Project
This is one of the few times that I get to work on the Toyota brand. They wanted to try a slightly different approach for CARS@EXPO 2023. The creation direction given by the creative director at Societal, Kevin Geeves, was to reference elements of movie posters from the past. I put together a Modernist-inspired poster (refer to first 2 visuals at the top) and was fortunate for it to get green-lit.
It was later adapted to the formats needed, with updated copy, by Societal's Toyota team.