![](https://cdn.myportfolio.com/41736eabad5fdf9d3722d0176986e9b1/ba83bc1c-01a8-4b2a-a42c-c6f4ca03ed95_rw_1200.jpg?h=205f45ecb46c73d04bde74e9aa226277)
The Project
I'd often get myself involved in type experiments where I'd pick a word which resonated with my thoughts at that moment in time. For this graphic, the word 'pursuit' was chosen as probably a reminder of the importance to stay the course.
I wanted to improve on my previous approaches where the typefaces were often flat. Adding to the fluid aesthetic, I played around with gradients and some shading to add volume to the typeface.